Since the beginning, the team at Priority Print Service faced a difficult choice: How do we balance flexible options with simplicity and speed? The answer is to offer the right options. So now we’ll lay out what those options are, and what makes one of them the best choice for your project.



100lb Coated Text

Most commonly used on: Flyers and Brochures.

When ordering flyers, folded brochures, or multipage booklets, we find that most folks now expect to see their business on 100lb Coated Text. But what exactly is different about it from, say, the paper in your copier? For starters it’s 5/1000’s of an inch thick (5pt). That’s about 4x the thickness of your copy paper, friend. That means that you can’t see through it without holding it up to a bright light – which means your image pops. What sets it apart even more is the glossy sheen that glistens in the light and brings the “wow” factor.



111lb Coated Cover

Most commonly used on: Heavy Flyers, Heavy Brochures, Postcards and Door Hangers.

What’s the difference between this and that other thing? Quite a bit, actually. We won’t get into the technicalities now, but its essentially the cardstock version of the paper mention above. It also has the same sheen that makes it pop and will impress your readers. However, on folded configurations it has to be scored to avoid cracking along the folds, this means that some products (especially larger ones) may ship scored, but not folded into it’s final form. The scoring makes this task quick and easy.

Alright, here’s the technical stuff: 11/1000’s of an inch thick. That’s 1/3 the thickness of a credit card, and about 9 times the thickness of copy paper (but 100 times more rigid).



16pt Coated Cardstock

Most commonly used on: Postcards and Business Cards.

More than half as thick as a credit card, this cardstock packs a punch and is commonly sought-after for business cards. The business card variants at are Matte with an optional UV Coating. However, the postcards and other products ship with a native gloss that provides just the right shine without driving up the cost and slowing down the job. 16pt is – you guessed it, 16/1000s of an inch thick and extremely durable. There are some boxes made out of this stuff.



70lb Opaque Smooth Text

Most commonly used on: Letterhead

A few shades thicker than a regular piece of copy paper, this stock is commonly used for standard letterhead. Just a little something extra to elevate your position while still making it through your inkjet or laser printer. Its “Opaque” (which is actually in the shelf-title of this stock) so that means its bleached – or dyed a pure white. This helps it support more ink on the surface. Since it doesn’t work well with swathes of darker colors, the best letterhead will incorporate light-colored, or conservative designs.



100lb Smooth Cardstock

Most commonly used on: Letterhead and Greeting Cards.

Whether you’re really looking to impress your clients or just have a really huge desk you may consider using 80lb Smooth Cardstock for your letterhead. The same principles as 70lb Text apply; bright white, felt-like finish, and an affinity for getting through your desktop printer make this stock a winner for letterhead. But that’s not all. It’s so thick we use it for gift cards. Why not? Once it’s scored and folded it’s 2/3 as thick as a credit card, but you can write on it. Your friends and customers will be happy to receive these professional demonstrations of courtesy from your company.



2Part NCR (Carbonless)

Only used on: Business Forms

Reserved only for business forms, this age old favorite still has its uses. Its transferred – through pressure applied to the top sheet onto the sheet below.  We only use the traditional 2 part white and canary-yellow, but of course you can place a custom request for anything you need.



Other Options

There’s not enough words to discribe the variety of media that can be printed on. Priority Print Service offers a myriad of products on everything from Linen Cardstock to Fabrics and Vinyls. If you have a project that doesn’t fit into our standard lineup don’t be afraid to ask.

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